What defines qualitative research?

Qualitative research is primarily defined by its descriptive and exploratory nature, focusing on understanding human experiences, behaviors, and the meanings people ascribe to them. This approach seeks to capture the richness of individual perspectives through methods such as interviews, focus groups, and observations. By emphasizing participants' narratives and contextual insights, qualitative research provides depth to complex social phenomena.

This contrasts with other methodologies, which may prioritize numerical data or statistical analyses. For example, systematic examinations of numerical data involve quantitative research, focusing on measurable variables, while laboratory experiments typically emphasize controlled conditions to draw conclusions about causal relationships. In qualitative research, the emphasis is on capturing the essence of experiences rather than quantifying them, making it invaluable for exploring subjective and nuanced aspects of human life.